Digital Collectibles (NFTs) for Fashion Brands
Over the last few years NFTs and Digital Collectibles have surged in popularity along with Crypto, Web3 and the Metaverse. But as with any new technology, it can often be confusing or complicated for the mass market to adopt, and this is what NFT Workx aims to solve.
Fashionistas
Wearing fashion items is a way for people to communicate with the outside world and enables them to:
- Express their personal identity and style
- Reflect their personality, interests, and values
- Communicate their beliefs
- Make a statement about their place in the world
- Use fashion as a form of self-expression
Generational Change
Younger generations are now spending more time in the digital world. Generation Z (born between 1997-2012) and Generation Alpha (born after 2012) have grown up with technology as a normal part of their lives, and as a result, they tend to spend more time online and gaming compared to previous generations.
In the physical world people dress in a certain way to reflect their identity, but as the younger generations are now spending more time in the Digital World they also need to be able to ‘wear’ their identity and this is where we believe there is a big opportunity for Digital Collectibles and Digital Wearables (NFTs).
Challenges
There is a lack of understanding for both brands and consumers when it comes to Digital Collectibles (NFTs).
The majority of NFTs thus far have been focused purely on a digital art element with a disconnect from physical goods although some of the bigger brands are now starting to connect the two.
Currently NFTs are mainly purchased on NFT marketplaces which are separate from your brand website, often complicated, and not suitable for your average consumer.
There is also the challenge of having to purchase NFTs with Cryptocurrency and the need for a Web3 Wallet. All of which can be barriers for both creators and their fans.
We believe that connecting a Digital Collectible to a physical item is a key element to solve the challenges and making the process of obtaining the NFT as seamless for the consumer as possible.
With our system your buyers will no longer need to visit specialist NFT Marketplaces – they will simply visit your current website as they would normally do to purchase your products.
When they add your physical products to the shopping cart there will also be an option to either purchase or claim the ‘Digital Collectible’ (NFT) version also.
They checkout as normal and pay for the items with their usual payment method (no crypto or wallet required).
Brand Process
Create an NFT Workx Account
Install the NFT Workx App into your eCommerce platform
Select the products you want to create Digital Collectibles for
Add any special benefits/utility to the Digital Collectible
Set the price or offer it for free
Consumer Process
Visits your website as they would normally do
They add an item to the shopping cart on your website
Option to purchase / claim the ‘Digital Collectible’ version
Checkout as normal and pay with usual payment method
Digital Collectible is emailed or sent to their wallet
Benefits
Fashion Brands
- No Web3 technical expertise required
- Easily create Digital Collectibles of your products
- Provide more value to your consumers
- Create an additional revenue stream
- Provide a seamless and familiar experience for your consumers
- Protect your products and brand intellectual property
Consumers
- No cryptocurrency or wallet required to purchase
- Concept of a Digital Collectible is easy to understand
- Digital Collectible is also a receipt/proof of purchase and product authenticity
- Digital Collectible can be ‘Worn’ in the Digital World / Metaverse of the future
- Ability to trade/transfer/sell the Digital Collectible
Register Your Interest